Most florists place their largest orders of wholesale cut flowers in anticipation of the Valentine's Day, followed closely by Mother's Day. On these days the shops get more walk-in customers than ever. Yet two high-selling days a year are not enough to sustain and grow a floral business. It is possible to have sales volume and revenue akin to these holidays every day of the year. However, in order to do so, the main business of the florist must come from wedding planners and other special event organizers. In order to secure repeat business and referrals from these professionals, a florist must look at her own business through the eyes of these high-volume clients. When looking for flower vendors, event planners and coordinators search for the following things:
Quality of available flowers - Are the flowers fresh, with vivid colors? How long the flowers stay fresh also referred to as vase life, is determined in large part by how fresh they were when delivered to the floral shop. Using a wholesale flowers supplier that delivers quickly and has proper facilities to maintain freshness and vase life of cut flowers means you will be able to offer longer lasting arrangements to your clients.
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Attractiveness of display arrangements - It goes without saying that unattractive arrangements of flowers that are past their prime will be a huge turn-off for anyone. When it comes to event planners, their professional reputation depends in large part on how dazzling an event they can put together. To help you with creating attractive arrangements, choose a wholesale cut flowers [http://www.bloomsxpress.com%20] supplier that offers bouquet assembly and chance to place custom orders.
Trendiness of display arrangements - For many brides wedding planning starts with checking out bridal magazines and websites for the latest trends in gowns and flowers. While red roses are always in demand, if the season's trend is using Birds of Paradise in bridal bouquets, then one needs to have a wholesale flowers supplier who can meet this need. As many varieties of flowers should be offered by the wholesale cut flowers supplier as possible. A wide variety of colors, from common to exotic ones, are a great asset.
Flexibility and willingness to work with the event planner's or bride's ideas and wishes - The event planner is there to make a beautiful event according to theirs and their clients' vision. They will appreciate suggestions, but they have envisioned their event and want to execute it that way. For a florist it means finding a wholesale flowers supplier that delivers exotic flowers and colors, offers a wide selection of flowers, and has the freshest flowers available even out of season.
In short, a successful wholesale flowers supplier will, after impressing a few event planners, gain the coveted and priceless word of mouth advertising. If you buy quality wholesale cut flowers, you will find that in time the success of your business will be measured by the wedding and event planners you impress.
How to Use Wholesale Cut Flowers to Build Your Retail Florist Business
Do you need to know where to find the best quality wholesale flowers? Bloomsxpress.com has top quality fresh cut flowers for all occasions at low prices.